Thursday, October 20, 2005

Nothing micro about these mistakes

Tom Edwards, who is Microsoft's top man in its geopolitical strategy team, revealed how Microsoft managed to offend one of the biggest countries in the world with a software slip-up.

When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offending Windows 95 operating system software to try and heal the diplomatic wounds.

Another social blunder from Microsoft saw chanting of the Koran used as a soundtrack for a computer game and led to great offence to the Saudi Arabia government.

Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between "not specified," "male" or "bitch," because of an unfortunate error in translation.

Edwards said that staff members are now sent on geography courses to try to avoid such mishaps. "Some of our employees, however bright they may be, have only a hazy idea about the rest of the world," he said.

I know what you are thinking, it is a little late for Microsoft to send these staff members back to high school but it might help the company avoid future embarrassing situations as these.

2 Comments:

Blogger Saur♥Kraut said...

How perfectly idiotic. You would think they would simply consult a group of people of the ethnicity of the country they were going to for language and custom advice. Why bother sending your people anywhere? Put together a marketing study group!

October 20, 2005 10:03 PM  
Anonymous Anonymous said...

These Localization and Internationalization issues can effectively handled by recruiting native localization professionals.

October 25, 2005 10:20 AM  

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